IU, The New Brand Ambassador of ISOI

I admit that I'm quite out of date, because I just knew that IU is a new endorser of a cosmetic brand named ISOI. Yes I know the brand itself sounds so unfamiliar to us :p I remember that I've ever read a news about IU, said that she has been appointed as new brand ambassador of another cosmetic brand (not The Saem anymore), but I didn't find out more.
Yesterday when I watched Episode 8 of The Producer, IU's newest drama, I saw range of skin care products on her dressing table. I googled it and it's ISOI :) The more I search about ISO, the more interested I became!

ISOI 아이소이

/ read: ai-so-i /

40 years ago Korea first was introduced with organic cosmetics from Germany and created Logo to produce cosmetics for pure natural skin, this concept formed the philosophy of the brand to make organic & natural skin care. ISOI provides skin friendly chemical and natural ingredients formulated cosmetics & skin care, which nourish even sensitive & problem skin. Increase skin power, health and manage its turnover in order to get flawless skin

source: en.koreadepart.com

ISOI itu apa sih? ISOI adalah merk kosmetik dari Korea yang pada awalnya dikembangkan di Jerman. Sejarah tentang ISOI sendiri masih belum jelas dan aku belum tahu kapan berdirinya ISOI ini. Berdasarkan penjelasan di media, ISOI ini menawarkan produk kosmetik yang sangat bersahabat dengan kulit, mengandung bahan-bahan organik alami yang tidak mengandung bahan-bahan berbahaya sama sekali. Wow kedengarannya menarik ya? ^.^

Sigma Beauty: Born to Be Collection [New Release]

Anyone of you doesn't know about Sigma Beauty? Sigma Beauty is a cosmetic brand from USA that recognized by their famous makeup brush line, and these years they're releasing so many new products like eyeshadow, blush on, eyeliner and so on :D

This February, Sigma Beauty just released new collection named Born To Be Collection.